The parts of a garment you never look at are the parts that decide how long it lasts. Collars, cuffs, the seam under the arm — in that order.
All three are inexpensive to do properly at the point of making, and expensive to fix afterwards.
Turned by hand
A collar turned and topstitched by hand takes about eleven minutes. It is not romantic. It is the difference between a shirt you keep and a shirt you replace.
Signed, quietly
Every piece carries a woven label and nothing else. No print on the chest, no logo at the hem. The making should be the signature.
Details are not decoration. They are the reason a garment is still here in ten years.