crafted in india  ·  worn worldwide  ·  hand block print  ·  overdyed after sewing  ·  runs under fifty  ·  crafted in india  ·  worn worldwide  ·  hand block print  ·  overdyed after sewing  ·  runs under fifty  ·  

Find Your Signature

Distinctive pieces for the way you make them your own.

New season campaign

New Season

Fresh Expressions

New prints, soft linens and easy shapes for warm days and long evenings. Pieces that feel personal from the first wear.

Hand-finished embroidered shirt campaign

Made by Hand

Craft Codes

Hand-painting, zari, cording and patchwork. Every piece carries a detail you notice the second time you look.

Latest Layers

Everyday Essentials

The beauty is in the details.
Cloth. Thread. A human touch.

The hands behind the cloth

The beauty is
in the details.

A print with personality. A carefully finished collar. A stitch that invites a closer look. Our clothes bring Indian craft into the everyday, without losing the human touch that makes each piece special.

Discover our story
01

Rooted in
Indian craft

02

Made in
small runs

03

Finished with
a human touch

In Good Company

Distinctive pieces, made their own by the people who wear them.

arjun bijlani
arjun bijlaniA signature piece. A personal expression.
the khullarg
the khullargCharacter in every detail.
armaan malik
armaan malikAn individual take on everyday style.
Naman Gulati
Naman GulatiDistinctive by design. Personal by nature.

Some things are meant to last.
Make them part of your story.

Crafted in India. Worn worldwide. Unmistakably you.